Full Social Media Marketing Strategy In 8 Minutes | GaryVee Q&A Session

Full Social Media Marketing Strategy In 8 Minutes - GaryVee Q&A Session - Notes

1. Summary:

GaryVee's social media marketing strategy emphasizes the importance of understanding each platform's unique content needs and leveraging creative excellence. He stresses the significance of treating social media as a primary marketing channel, utilizing data to optimize content, and focusing on capturing consumer attention through high-quality visuals and engaging content within the first few seconds. He encourages a shift away from outdated marketing approaches and highlights the power of organic social media and creative testing.

2. Key Takeaways:

* **Focus on Creative Excellence:** Prioritize high-quality visuals and engaging content that captures attention within the first few seconds.

* **Platform-Specific Content:** Tailor content for each platform, recognizing their distinct audiences and content formats. Avoid simply re-posting the same video across all platforms.

* **Leverage Data:** Analyze both quantitative and qualitative data to understand what content performs best on each platform.

* **Embrace Organic Social:** Treat organic social as the starting point for all marketing, allowing the algorithms to guide creative testing.

* **Shift from Traditional Marketing:** Move away from outdated, upper-funnel marketing strategies and embrace the power of social media to build brand awareness.

* **Don't Undervalue Social Media:** Recognize that social media has more attention than any other medium and focus on it.

* **Focus on Relevance:** Prioritize winning on relevance with every consumer instead of targeting a specific group.

* **Content is King:** A high individual piece of creative can make or break your reach.

* **SMS Marketing:** Is an underutilized tool that can drastically increase your sales with high open rates.

3. Detailed Notes:

**0:00 - AI in Social Media**

* Focus on the AI that runs social media algorithms.

* Analyze platform analytics (quant and qual data).

* Use data to optimize content: analyze thumbnails, first words, actualized reach.

* Images can reach a higher proportion of new users than videos, so follow data to give the audience what they want.

**0:11 - Tailoring Content for Each Platform**

* Recognize each platform has different audiences and content needs.

* Don't just use the same video for every platform.

* View organic social as the starting point of marketing.

* Allow AI algorithms to guide creative testing.

**1:26 - Capturing Consumers' Attention**

* Focus on grabbing attention in the first three seconds of a video.

* Consider all types of consumers: 18-year-olds on Snapchat, 69-year-olds on LinkedIn.

* Success depends on creative excellence on each platform.

**3:40 - The Way to Win**

* Win on relevance at scale.

* Brands should focus on gaining the attention of all consumers.

* Avoid the 1991 mentality and using television as the primary channel.

* Understand what's happening on social media.

* Organic social provides creative testing at an unprecedented level.

**4:41 - What Not to Focus On**

* Stop overpaying for the upper funnel distribution of traditional marketing.

* Creative that is vanilla and tries to be everything to everyone which is nothing to no one.

* Television commercials are not where the attention is.

* Stop having internal reporting that doesn't justify the behavior.

**5:25 - Today's Social Media Strategy**

* Three years ago, everything changed in social media.

* SMS marketing is a tool with high potential.

* Focus on creative excellence on each individual post.

* Every single post now creates reach.

* A new dawn where the individual piece of creative creates reach.

* The validation of creativity should come from social media testing before running above the line marketing.